About
I didn't start coding because I had some big vision. I started because I felt guilty. I had spent my parents' money on JEE coaching and it didn't work out. So before college even started, I made one decision: I'm going to pay my own fees.
No passion story. Just guilt and a decision. That turned into teaching myself to code, getting into open source, landing freelance clients, and eventually shipping 50+ products for clients across the world.
Why I moved to product
At my freelancing peak I was making 2 lakh/month and closing 5 to 6 lakh projects. But I only ever saw version one. I never saw what happened after the MVP launched. Never saw scale. Never saw retention. I knew how to build. I didn't know how to think long term.
At Helium, that changed. I built recommendation engines that delivered 20 to 30% merchant sales uplift. I reduced latency by 60%. I led a product initiative around conversational commerce. For the first time, my work was directly affecting real business outcomes. And whenever my suggestions got rejected, I felt it personally. That's when I understood I wasn't just an engineer anymore. I cared about product direction.
I co-founded Zashit next. AI credit card reward optimizer. 50+ waitlist signups. YC application. Then it fell apart over cofounder misalignment. That failure taught me more about structured decision-making than any success.
Every time I felt stuck, it wasn't because I couldn't build. It was because I wasn't strong at selecting the right problems, prioritizing effectively, or thinking in structured business terms. Product thinking directly attacks that weakness. That's why I moved to product. Not because it's trendy. Because it fills the exact gap in how I operate.
Timeline
Started coding
Taught myself through YouTube, docs, and open source. Landed my first freelance client through an open source program. That first payment changed something in my head. It proved my skills had value.
Nawgati internship
Joined a startup thinking this is how real growth happens. After a few months, I felt like I was slowly becoming someone who just executes instructions. I quit to see how far I could go without a ceiling.
Freelancing peak
Went all-in. Pitched clients. Undercharged. Overworked. Made mistakes. Slowly improved. Built up to 50+ clients globally. At peak, closing 5 to 6 lakh projects and earning close to 2 lakh/month.
DevKit + Helium
Realized I only ever saw version one. Never scale. Never retention. Joined DevKit (AI SQL tools), then Helium (e-commerce personalization). Built recommendation engines that delivered 20 to 30% merchant sales uplift. Reduced latency by 60%. First time my work moved real business numbers.
Zashit (founded + shut down)
Co-founded an AI credit card reward optimizer. 50+ waitlist signups. Built the MVP including an OCR pipeline. Applied to YC. Shut it down over cofounder alignment issues. Learned more from that failure than any success.
OSIT / Saudi Arabia
Shipped 8 enterprise products across 5 domains for Saudi Arabia as sole engineer. UnifyHQ: 471 endpoints, 194 pages, 8 languages in 26 days. Nateeq AI: multi-tenant voice platform in 6 weeks. Deliverist: conversational commerce with RAG.
Metis + product thinking
Co-founding Metis, an AI stock analysis tool for Indian traders. Surveyed 70+ traders before writing code. Shipped concept to beta in 20 days. Joined NextLeap PM Fellowship because every time I felt stuck, it wasn't because I couldn't build. It was because I wasn't strong at selecting the right problems.
What I work with
Technical
Product
50+
Products shipped
8
Saudi Arabia projects
70+
Traders surveyed
26
Days to ship UnifyHQ
What I believe
Surveys lie about willingness to pay. They tell the truth about pain.
When every AI product hallucinates, "I don't have that data" is a competitive advantage.
The best products come from people who can both build the thing and decide whether it should exist.
My journey isn't linear. I've quit stable roles. I've failed publicly. I've felt lost more than once. But I never stayed comfortable for too long.
Want to work together?